The National Rural Electric Cooperatives Association (NRECA) recently announced the winners of its Spotlight on Excellence awards, and CHELCO was named as a Silver Award recipient in the category “Best Social Media Campaign.”

Spotlight on Excellence is NRECA’s national awards program that recognizes the exceptional work produced by electric cooperative communication and marketing professionals across the country.

CHELCO’s winning campaign was centered around increasing engagement on social media by posting more organic content of our employees and fewer informational posts. CHELCO’s recognition marks the fourth consecutive year in which the co-op has received a Spotlight on Excellence Award, a feat that VP of Member Services and External Affairs Emily Cowan is proud of.

“To be recognized for four consecutive years, in different categories each year, validates our team’s hard work and passion,” Cowan said. “This year’s win was particularly special, because we set out to engage with our members on social media in a genuine way, and we achieved that,” Cowan said. I could not be more proud.”